Beefy Goodness

Bovril has been around since 1870, and today, as in the rest of the world, Bovril’s hearty beefy taste is enjoyed by South African families in stews and gravies, on bread and toast, and as a nourishing hot drink. It is considered an ideal drink for the health-conscious, as it contains natural ingredients, no fat, no artificial preservatives, and is extremely low in calories.

The name Bovril comes from an unusual word its inventor found in a book. “Vril” was “an electric fluid” which “cured diseases and established equilibrium of natural powers”. He combined it with the first two letters of the Latin word for beef, “Bos”.

In Britain, where it originated, Bovril is the most popular drink to warm football fans, and by 1994 enough Bovril was sold to make over 90 million mugs of hot drink.